Color is a phenomenon that occurs when light energy interacts with an object and is subsequently reflected or transmitted to and characterized by an observer.
Since the advent of modern computer color systems, colorant users have been working with sophisticated equipment to evaluate colored materials with the hope of solving critical color control problems. When mismanaged, these instruments may yield results that are erroneous, or at least not what the user expected or needed.
As with other computer-based systems, the value of the data received from color measuring devices is only as good as the time, thought, and materials used in sample preparation and measurement. Due to the lack of proper training, the colorant user may be unaware that the information may not be meaningful.
As an industry leader in color appearance science, Plasticolors can assist you with your color requirements and help you avoid costly color mistakes. We pride ourselves on being experts in color. With color scientists on staff and thirty five years of providing color solutions worldwide, our knowledge and experience will help you avoid the frustration of having to solve complex color challenges alone.
Plasticolors uses the latest advancements in color, chemical and dispersion science to yield optimal color solutions for each and every customer. We are a leading supplier of advanced colorant and chemical dispersions and each colorant is created to meet your unique needs. Plasticolors approaches this process with a commitment to quality, speed, and service.
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by Jeff Lewis
by Selby Brannon
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